Designing Interactions, a class taught by Professor Federico Casalegno, partnered with the New England Aquarium to reimagine the educational experience in relation to their research goals.
We created an experience that:
1. Engages visitors in learning about ocean conservation, 2. Rewards them for committing to helping with conservation, 3. Capitalizes on phone presences to promote learning about conservation, and 4. Connects visitors to immediate access to an informational post-visit platform
Through ethnographic research, interviews with users and NEAQ executives, iterations and feedback, we arrived at our final "aQRium Goals" project. Through a web app and QR code interface, users were able to scan a code and pledge to aid ocean conservation, and receive instant gratification via a concrete coral sculpture that responded to their engagement.