The New Lab Honorary Member Hardware-Centric Starter Kit.

Creative Director:
+ Mari Kussman
Product Designer:
+ Calvin Zhong
Graphic Designer:
+ Jess Zhang


More About New Lab:
+ Dezeen
+ Architizer
+ Vanity Fair
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New Lab, a hardware innovation center, was just opening when I joined the team to help set up their prototyping labs and develop curricula for their lab. This project was for a celebratory opening dinner party, and aimed to explain what New Lab was, what the capabilities were, and get people excited about the space.

For this project, Mari and Jess curated the feel and branding of the dinner party centerpiece, dubbing it the "New Lab Honorary Member Starter Kit." I led the fabrication and consideration of manufacturability of these objects, and we all collaborated on the experience of the New Lab dinner. 85% of the takeaways were produced in-house, including the box of gifts for the event. 25 sets were created and by hand with the New Lab team.

Items ranged from polished brass rings, to cast concrete incense holders, to 3D printed succulent pots.

Images: Jess Zhang